One of the most important business adages is the one that says something to the effect that you need to ‘know your customer.’ And it is probably from this background that many people who run online casinos, and people who are interested in starting such Internet-based casinos express a desire to know the profile of the typical online casino enthusiast; so that they can target him or her better in their product offerings.
So who is the typical online casino gambling enthusiast likely to be?
Well, for one, the typical online casino gambling enthusiast tends to be young. There are lots of older folks in there, of course, but a vast majority of the people going into the Internet to bet are likely to be youngsters; people who were born and brought up when the idea of doing all manner of stuff over the Internet was already a reality. Lots of older folks still seem to prefer going to the brick and mortar casinos for their games, though it must be reiterated that the trend is fast changing. So youthfulness is one quality that goes into the profile of the typical online casino gambling enthusiast. This is, of course, not limited to online casinos alone, but to pretty much everything that is done over the Internet, where we see a trend where it is the younger generations who are doing these things, rather than the older people. It therefore becomes the online casino industry’s brief to try to find ways of bringing in the older gamer into the their establishments; the motivation being that the older player is likely to have more money on his hands than the younger player who currently frequents these establishments.
The typical online-casino gambling enthusiast will tend to be a tech-savvy person. It is not that online gambling actually requires a lot of technically skill. Indeed, you don’t actually need to have any prior computer usage experience to start playing online. It is only that people who are not tech-savvy will usually have a difficult time in considering it a possibility, and in doing the most basic of things that are required to partake in a casino game online: the likes of registering with the casino, navigating the user interface and so on.
The typical online-casino gambling enthusiast, like any gambling enthusiast, will of course tend to be a highly ambitious person. This is a person who is ready to take risks, to win big, but also ready to lose if that is what it comes to.
The typical online-casino gambling enthusiast will tend to be a busy person. This is the type of a person who, for lack of time to go to a brick and mortar casino decides to play online.
Many of the online-casino gambling enthusiasts will sometimes be people of high standing in the society (who still love gambling) -but who are afraid of being seen coming out of brick and mortar casinos, which in some quarters is seen as a ‘moral failing.’